May 15
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...
Continue ReadingMay 07
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...
Continue ReadingMay 03
Let’s grab a Starbucks! Pass me a Kleenex? Let’s watch some Netflix. Top-of-mind awareness - it’s the first brand that comes to mind when you think of think of a specific product or ...
Continue ReadingApr 30
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue ReadingApr 22
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...
Continue ReadingApr 15
So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...
Continue ReadingApr 07
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...
Continue ReadingMar 31
Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...
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1. Your logo should communicate your brand’s personality. If you’re a pizza shop - don’t sell fish and chips. Design is more than what you see on the page, it’s ...
Continue ReadingMar 31
A Message from Candice Arsenault, Co-Owner and Brand Ambassador, Momentum Design + Print From an early age I knew I wanted to be “in business”. I didn’t know what that would loo...
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