Mar 31, 2022
1. Your logo should communicate your brand’s personality.
If you’re a pizza shop - don’t sell fish and chips. Design is more than what you see on the page, it’s communication, and often the first impression people have of your business. It should communicate who you are, what you do and what do you want your customers to know about you - all in one quick glance.
2. Have a good understanding of your target audience.
Who you’re talking to IS important. An older audience demographic has different visual preferences for art and text types. A younger audience loves clean lines and a minimalist feel. Try to ensure that whatever you’re presenting about your company appeals primarily to who your company works with.
3. Know how you want to use your logo.
Where will your logo be shown? A good logo design should be able to be reduced for business cards, enlarged for signage and vehicle graphics, and used for websites, promotional products and on clothing. Fine or very small text won’t reduce well, whereas photos within logos won’t transfer well into signage or onto clothing. Simple is a great rule of thumb and you want it to be able to showcase your brand well, wherever it appears!
4. Pay attention to colour.
Colours have certain emotions and ideas attached to them. Blue is calming and trustworthy, whereas red conveys romance, excitement, power and energy. Orange shows fun while green stirs up of feelings of harmony and balance.
Restaurants should veer away from colours of something you wouldn’t eat (red, orange, green and yellow are food colors) and always pay attention to colors that complement each other well to make your design pop.
5. Hire a professional.
Most good design comes through collaboration. You want to work with someone who is willing to discuss you, your business, your goals, and your targets then bring that all together into something you love.
Designers are here for you - we want you to walk away feeling like you are known and represented perfectly by your logo.