A Marketer's (Tiny) Guide to Promo at Tradeshows

Jan 17, 2025

Tradeshow season is coming up and that means standing out in a literal crowd. It can be overwhelming, but we're going to let you in on a little secret: promotional products can make your brand unfo...

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Graphic Design Terms Everyone Should Know

May 1, 2023

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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5 Fail-Proof Ideas for Your Business Instagram

Apr 16, 2023

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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Your Brand Is Your Business - Market It!

Feb 4, 2023

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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6 Things You're Missing Out on by Not Using Promotional Products

Jan 28, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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How to Create Buzz Around a Launch With Promo Products

Jan 21, 2023

So, you're launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch ...

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Graphic Design Terms Everyone Should Know

Dec 22, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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Branding 101: What Makes a Brand Powerful

Nov 15, 2022

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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Lead a Healthier Lifestyle With These 6 Promotional Products

Sep 9, 2022

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

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6 Benefits of Customer Loyalty Programs

Aug 18, 2022

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

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What’s Up With Unboxing Videos? The Trend You Must Try

Jun 27, 2022

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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Branding 101: Let’s Talk Logos

Jun 20, 2022

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

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The History of Promotional Products

May 22, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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Using Customer Profiles to Find the Perfect Promo Products

May 7, 2022

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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5 Invaluable Marketing Books to Help Grow Your Brand

Apr 30, 2022

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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How Promo Products Can Tell Your Brand's Story

Apr 22, 2022

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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